Tax & Business Filing
FilingExpress
FilingExpress, part of the Olivantage group, was launching as a standalone service. They didn't have a brand yet, and they needed one that felt trustworthy from day one. A weak first impression would've cost them before the site even ranked.
// What We Built
Our work for FilingExpress
- 01
Clean brand identity: a navy and white system with typography built for legibility and trust
- 02
Landing page copy built around the filing process and the real questions customers ask at each step
- 03
SEO content targeting business formation and tax filing search terms
// Results
What we achieved
58%
58% increase in organic traffic in the first quarter after launch
2.3%
Filing enquiry form conversions improved from 2.3% to 5.9%
03
Brand assets delivered ready for web, print, and social from a single source
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